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OEM furniture hardware business is going downhill
Addtime：2015-03-30 13:35:41  Hits：1842

Under the OEM furniture hardware companies need to strengthen the spirit of innovation

Since the end of December 2013, a domestic first public three major furniture brands signed a strategic cooperation framework agreement. The main contents of the tripartite agreement is strategic: the tripartite cooperation will be the basis for mutual trust, in order to improve the efficiency and common development as the fundamental goals and interests, and give full play to their respective advantages tripartite, through integration of resources and complementary advantages and improve competitiveness, joint marketing. This is a brand among each other foundry business model, the main advantage of complementary products and integration between the brands.

This integration has played a technical and production advantages between brand factory, or in the various channels to control their own brand, and is the equivalent of three brands to sell the same product, cooperation is quite rough. Such innovation should be encouraged, but the later development of maintenance is also very important, especially in the construction of a unified market to be hard.
In this business model, the concentration of furniture hardware industry will further boost with the capital strength of furniture hardware companies possible future cooperation will be achieved by way of mergers and acquisitions.
Annexation incoming tide brand furniture hardware companies need to break through

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